Fashion E-Commerce Projects
Case study:
Project Overview:
The goal of this project was to increase sales for a newly
launched fashion store offering premium products. Given
the high value of the items, showcasing the quality and
material was essential to drive consumer trust and
conversions.
Campaign Details:
The campaign was executed across Facebook, Instagram,
and TikTok, using a combination of reels, photos, and
videos. After testing various content formats, we found
that videos performed better as they allowed us to
effectively highlight the quality, material, and unique
features of the fashion items.
Creatives:
Campaigns:
Results:
Total Amount spent: 144,760EGP
Total Sales: 1,617,990EGP
Campaign ROAS: 11.17
Case study:
Project Overview:
El Dahan is a well-known restaurant looking to increase
sales through targeted digital advertising. Given the high
competition in the restaurant industry, the campaign
needed a strategic approach to reach potential
customers effectively.
Campaign Details:
The campaign was executed across Facebook, Instagram,
and Google Search, using image-based sales ads to
highlight the restaurant’s best-selling dishes and offers.
Targeting Strategy:
Lookalike Audiences: Reached users
similar to existing customers to drive
conversions.
Location-Based Targeting: Focused on
areas near restaurant branches to attract
local customers.
Challenges & Optimizations:
One of the main challenges was high competition
in the food industry, making it difficult to stand
out. To overcome this, we adjusted targeting
strategies, refining audience segmentation to
improve ad relevance and engagement.
Creatives:
Campaigns:
